Category: Digital Signages

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Uneconomical & Non-Eco-Friendly

One of the major downsides of static communication is its lack of reusability. Paper and flex posters, once utilized, need to be discarded, resulting in significant waste production. For instance, in India alone, approximately 15,000 tonnes of flex material are used monthly, highlighting the non-eco-friendly nature of one-time-use communication. Digital signage solutions, on the other hand, allow for reusable communication that reduces waste and promotes sustainability. For example, a digital screen at a retail store can display different promotional messages throughout the year, eliminating the need for frequent printing and disposal of paper posters.

High End-to-End Costs

Printing costs, transportation expenses, and manual labor contribute to the overall expense of deploying traditional static communication methods. These costs can quickly accumulate, especially when communicating across multiple locations. By adopting digital signage, businesses can significantly reduce costs associated with printing, transportation, and manual labor. For instance, a chain of restaurants can centrally manage and update their digital menu boards using restaurant digital signage, eliminating the need to print and distribute physical menus.

Manual and Inconvenient

Coordinating the placement of static communication materials across different venues can be a cumbersome and time-consuming process. This manual effort often leads to logistical challenges and inconvenience.

Digital signage software simplifies the process by allowing centralized control and instant updates. For example, an event organizer can easily change and display event schedules and announcements on digital screens across venues, eliminating the need for manual updates.

Fortunately, digital screens integrated with advanced digital signage solutions provide an efficient and flexible alternative to static communication. Here are some key advantages of leveraging digital signage:

Reusability

Digital screen signages offer the advantage of long-term reuse as a communication medium. With digital creatives, messages can be easily changed and updated, making the screens more versatile and environmentally sustainable.
For example, a transportation company can use digital signboards at bus stops to display dynamic route information and updates, eliminating the need for frequent manual updates of fixed schedules.

Dynamic Content and Instant Updates

With a simple press of a button, digital display boards enable instant updates to displayed content. This allows for real-time communication changes, ideal for time-sensitive promotions.
For instance, a retail store can quickly update digital screens to showcase new product launches, ongoing sales, or limited-time offers, capturing customers’ attention and driving immediate action.

Centralized Control

Cloud-based digital signage systems can be centrally controlled, facilitating seamless communication management across multiple locations. This ensures consistent branding and messaging, streamlining operations for businesses and organizations.
For example, a multinational corporation can use a centralized signage platform to share company-wide announcements, ensuring uniform communication across all offices.

Enhanced Visibility

Research suggests that digital signage displays offer up to twice the visibility compared to static posters. High brightness levels and dynamic content—like videos—captivate viewers and improve message retention.
For example, a museum can use interactive digital signage to showcase exhibits with visuals and videos, offering visitors a more immersive experience.

Interactive Features

Digital signages provide opportunities for incorporating advanced interactive features. From social media integration to impression management, these interactive elements engage the audience and enhance the overall communication experience.
For instance, a shopping mall can integrate digital signage with social media to encourage shoppers to engage with the brand online, building community and user-generated content.

The benefits of digital signage technology extend across industries, use cases, and spaces:

• Retail: Digital signages can be used in retail environments to showcase product information, promotions, and customer reviews, enhancing the shopping experience and driving sales.
• Hospitality: Hotels and resorts can utilize digital signages for displaying event schedules, wayfinding, and personalized guest messages, improving guest engagement and satisfaction.
• Healthcare: Digital signage in healthcare facilities can provide important information such as appointment reminders, health tips, and emergency notifications, enhancing patient communication and overall experience.
• Transportation: Airports, bus stations, and train terminals can employ digital signage for real-time updates on arrivals, departures, and travel information, improving passenger communication and reducing confusion.
• Education: Educational institutions can leverage digital signage for announcements, campus maps, event promotions, and showcasing student achievements, enhancing campus communication and engagement.

Intelisa digital signage solutions empower organizations to make communication more impactful, dynamic, and sustainable. With Intelisa digital signage software, businesses can streamline operations, enhance brand consistency, and engage their audiences like never before.

From retail outlets and corporate environments to healthcare clinics and public spaces, Intelisa enables businesses to deliver messages that truly resonate with their audience. With Intelisa’s centralized dashboard, users can easily manage and update content across multiple screens and locations, ensuring consistent, high-quality messaging.

So, don’t wait any longer, get your free Intelisa digital signage trial today and experience the future of digital communication.

Start by determining the specific goals you want to achieve with digital signage. Here are some common objectives of setting up signage in hospital settings:

Provide information to patients, visitors, and staff.

Use digital signage displays to provide important information like waiting times, visiting hours, emergency alerts, and general hospital announcements. It helps to keep people informed and reduce confusion.

Assist in wayfinding.

Hospitals can utilize digital signage to assist patients and visitors in navigating complex buildings. Interactive maps and directions can be displayed to guide individuals to specific departments, making it easier for them to find their way around the facility.

Educate patients.

Digital signage can educate patients about various health topics, medical procedures, and healthy lifestyle choices. It can display informative videos, slideshows, or animations to promote health awareness and informed decision-making.

Enhanced staff communication.

Digital signage can be a valuable tool for internal communication within the hospital. It can display essential announcements, employee recognition, training schedules, and other relevant information for staff members.

Promote services and events.

Hospitals can use digital signage to communicate or generate awareness about their services, health campaigns, and upcoming events. It can help raise awareness among patients and the local community about available medical expertise, screenings, workshops, or support groups.

Now that you have assessed your goals and objectives, it’s time to select a digital signage software that aligns with them. Here are some steps you can follow to make an informed decision:

Evaluate specific requirements of your healthcare setting

Consider factors such as the size and layout of your facility, the number of screens you need, content management capabilities, integration with existing systems (EMR, scheduling, etc.), and any compliance regulations (HIPAA, ADA) you must adhere to.

Research available options

Conduct thorough research to identify digital signage software providers specializing in the healthcare industry. Look for companies experienced in healthcare that understand the sector’s unique needs. Explore websites, read customer reviews, and compare features, functionality, and pricing.

For instance, healthcare providers love how Intelisa’s cloud-based digital signage solution helps them push educational content for patients to multiple locations from a single dashboard. With digital signage software live in over 2000 locations, digital communication becomes more effortless.

Prioritize content management capabilities

A robust content management system (CMS) is essential for creating, scheduling, and managing content on your screens. Ensure that the digital signage software supports easy content creation, editing, and scheduling by time, location, or audience, and supports multiple media formats (images, videos, live feeds).

Look for seamless integration

The software must seamlessly integrate with your existing electronic medical records (EMR) system, scheduling software, data feeds, or third-party applications. Integration can streamline workflows and enable dynamic content delivery based on real-time data.

Security and compliance

Healthcare environments handle sensitive patient information, so security and compliance are crucial. Ensure that the digital signage software adheres to industry-standard security protocols and can protect data privacy.

Once you have shortlisted a few digital signage software options, request demos or trials from the vendors. This will allow you to test the software firsthand and evaluate its ease of use, interface, performance, and overall user experience. Pay attention to how well it aligns with your specific requirements and objectives.

Understanding your audience is crucial to plan your content strategy effectively. Consider the demographics and characteristics of the people viewing the digital signage. Patients, visitors, and staff may have different information needs and preferences. Conduct surveys to gather insights on what content they find valuable and engaging.

Remember that creating a content calendar is an integral part of your strategy. Develop a schedule for content updates, taking into account the frequency and timing that works best for your audience. Plan for daily, weekly, and monthly content rotations, and consider any special events or campaigns you want to promote.

Bonus tip: Engage with various stakeholders, including hospital departments, doctors, nurses, marketing teams, and patient representatives, to gather relevant content and ensure accuracy.

When determining the best locations for digital signage displays, it’s crucial to consider strategic placements that can effectively reach a large audience. One of the key areas to focus on is the waiting rooms. These spaces are often filled with patients and visitors looking for information or entertainment while waiting.

Reception areas are another prime location for digital signage displays. The reception area is usually the first point of contact for patients and visitors entering a facility. Highlight important announcements, showcase services or products, or display welcome messages.

Lastly, focus on hallways and patient rooms, as they are often high-traffic areas within a facility, making them an ideal spot for digital signage displays.  This can be particularly effective for sharing important information, such as directions, upcoming events, or health and safety reminders.

Note: Consider the height and orientation of the displays to ensure optimal visibility and readability as people walk by.

Use the digital signage software to design and schedule your content. Consider creating different content playlists for different times of the day or specific areas within the healthcare facility. Update content regularly to keep it fresh and relevant.

For instance, during the morning hours, when the facility is typically busy with patients, display content related to healthy living, preventive care, and reminders for regular check-ups. In the afternoon, when the waiting rooms are less crowded,  showcase information about upcoming health education seminars, wellness programs, and testimonials from satisfied patients.

And the best part? Digital signage solutions like Intelisa have a scheduling feature that automatically switches between playlists based on the time of the day. This ensures that the displayed content remains relevant and captures the target audience’s attention at specific times.

Segment your content to cater to different patient demographics and healthcare needs. For example, you might display information about preventive care for older adults in geriatric wards or promote pediatric health initiatives in children’s areas.

In conclusion, digital signage software for healthcare has emerged as a powerful communication tool for hospitals and clinics. By incorporating dynamic and cloud-based digital signage displays, healthcare facilities can deliver vital information effectively, improve patient satisfaction, and enhance operational efficiency.

However, investing in a user-friendly digital signage solution is key to long-term success. For instance, Intelisa offers advanced features like live streaming, social media integration, and centralized control empowering hospitals to reuse marketing content across channels effortlessly.

To learn more about how to fully utilize digital signage in your hospital or clinic setup, book a free trial with Intelisa today and experience smarter patient communication firsthand.

Dynamic displays are used to achieve many different goals and objectives. In retail, the main goal is often to drive sales and enhance the customer experience.

According to Forbes, “retailers aim to use dynamic signage as a way of personalizing the shopping experience, showing customers how products can be used and enticing them with special promotions or offers.”

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Similarly, in healthcare, the goals for dynamic signage include improving communication with patients, reducing wait times, and enhancing patient satisfaction.

Lastly, for restaurants, digital signage can be used to improve menu visibility, showcase specials, and increase upselling.

According to QSR magazine, “digital menu boards have become a necessity for restaurants to stay competitive by easily adapting to price changes, menu updates and new product rollouts.”

In a nutshell, dynamic digital signage is a versatile tool that can serve various goals for businesses. So, get started and identify the goals and objectives of setting up a digital display!

Identifying your target audience is crucial to maximizing ROI from installing digital signage. You can easily tailor the content of your digital signage by understanding the specific needs, behaviours, and preferences of your target audience.

Make sure you test the integration and compatibility of digital signage solutions before making a choice. Digital signage solutions often require integration with other systems, such as content management systems (CMS), ERP’s, Point of Sale (POS) systems, data sources, third-party applications, or hardware peripherals (e.g., sensors, touchscreens, etc.).

Selecting hardware and software that are compatible with existing systems or have built-in integration capabilities ensures seamless operation and functionality, maximizing the value and effectiveness of the digital signage solution.

The success of dynamic digital signage depends on the content you display. Are you creating content compelling enough to lure in your target audience? If not, here are some tips you can use:

• • Use eye-catching graphics
    High-quality graphics with visually appealing images, videos, or animations can immediately grab attention and create an impact. For example, in a retail store, using vibrant videos with dynamic animations can showcase the latest products or promotions and entice customers to make a purchase.
  • Encourage customers with interactive content.
    Interactive content encourages audience engagement and improves the overall effectiveness of digital signage displays.
    For example, restaurants can use interactive menus to enhance the overall dining experience and boost sales.
  • Display real-time information
    Displaying real-time information such as news updates or social media feeds can create a sense of urgency and relevance. For example, in a healthcare facility, displaying real-time wait times or patient testimonials can improve the overall patient experience.
  • Incorporating user-generated content
    User-generated content, such as social media posts, customer reviews, or testimonials, can add authenticity and social proof to the digital signage.
    For example, retail stores can display positive customer reviews to boost brand credibility and encourage customers to make a purchase.
  • Using storytelling to your advantage.
    Storytelling content with compelling narratives or emotional appeal can resonate with the audience and create a memorable experience.
    For example, stores can display their origin story or brand mission and vision through a compelling story to build a connection.

Testing and optimizing dynamic displays play an important role in garnering maximum engagement and revenue. Start by creating multiple versions and layouts of your content and test them against each other to see which one performs better (A/B testing). Experiment with different CTAs, colors, fonts, content types, etc.

Conduct a deep content performance analysis using analytical data and insights. This can involve tracking metrics such as impressions, click-through rates, or conversion rates. Use this data to optimize your content strategy and create more effective and engaging content.

If you’re looking for a comprehensive digital signage solution that can help you maximize ROI, look no further than Intelisa. With our cutting-edge cloud-based digital signage software, you can create dynamic and engaging content that captures attention and helps you achieve your business goals.

Our digital signage for restaurants, retail stores, and healthcare centers offers unmatched flexibility, security, and scalability. Plus, our user-friendly interface and expert support make it easy to get started.

So, don’t wait any longer, take your brand visibility to the next level with Intelisa’s dynamic digital signage solutions and book a free trial today!

Digital signage can display high-quality images of your restaurant’s menu items, making them more visually appealing and tempting to customers.

Points to Consider While Setting Up Digital Menu Displays

Here are some points you must consider while setting up your digital menu displays:

• Hire a professional photographer to take compelling pictures of your menu items. Remember that high-quality images play a significant role in capturing attention.

• Display nutritional facts to show how your meals contribute to a healthier dining experience.

• Give item descriptions to help customers better understand what they are ordering.

• Highlight your bestselling items to entice customers into trying them.

• Create short yet compelling videos of your menu items being prepared and served.

Bonus tip: Create interactive kiosks or interactive menus on the digital signage system where customers can browse and customize their orders. This can enhance the ordering experience and make it more personalized.

Promoting special discounts and offers using digital signage is an effective way to attract customers and increase sales. Here are some key areas you must focus on while highlighting these offers:

• Make the offer stand out using bold fonts, contrasting colors, and appropriate placement.

• Use engaging visuals like photos and videos of menu items on offer to make it more appealing.

• Include a strong CTA like limited time only or order now and save to initiate immediate action.

• Use a countdown timer to create a sense of urgency and encourage customers to take action before the offer expires.

• Keep updating your offers on digital displays and clarify how much money customers can save by taking advantage of the special offer.

Such offers work exceptionally well at capturing attention and increasing orders.

Displaying customer reviews on digital signage is a great way to showcase your restaurant’s positive reputation. It helps build customer loyalty and recommendations. But to ensure you do it right, here are some tips you can use:

• Choose the most positive reviews to be displayed on the signage.

• A simple “good food” won’t cut it if you already have, “I recently visited XYZ restaurant and was blown away by the overall experience… I can’t wait to go back!”

• Here are some more examples of reviews that cut.

And if you have many such positive reviews, please show them off!

• Use eye-catching visuals to make the reviews easier to read. Feel free to use various images and graphics to improve the overall look.

• Extract reviews from platforms like Google and Yelp to showcase your reputation online.

• Use a scrolling display to show multiple positive user reviews and highlight different areas simultaneously. This will create an engaging display for customers who will likely pay attention.

• Encourage customers to leave reviews with various incentives.

• Update digital signage reviews frequently to keep the display fresh and engaging for customers.

Digital signage can be a powerful tool for providing entertainment in a restaurant. Let’s look at some ways you can use to keep customers content:

• Display live sports events to attract sports fans and create a lively atmosphere. They will likely sit and enjoy the game until the end while trying different items on your menu. A win-win for both, isn’t it?

• Restaurants with a lively social media presence can use digital signage to showcase their social media feeds. You can include captivating Instagram photos, reels, and user-generated content to capture attention.

• Use a digital signage display to show mainstream TV shows. People sometimes visit restaurants to pass the time, and there’s no better entertainment than a cup of coffee, some snacks, and their favorite TV show on a screen.

• Run contests through digital signage and provide special discounts to winners or even free meals.

• Work on creating custom animation videos of your restaurant menu items or specials to garner attention.

Bonus tip: When using digital signage displays for customer entertainment, ensuring the content is high-quality and relevant to your brand is essential. Avoid overwhelming customers with too much information or distracting content. Keep the displays simple, visually appealing, and easy to understand.

Every great business stems from a creative idea followed by proper execution. How about sharing that creative idea with your customers? Let’s take an example to understand this better:

“Chew-Chew’s is a restaurant started by a group of food-loving locomotive engineers who had a knack for whipping delicious meals in their train’s dining car. They decided to take their culinary skills off the rails and open a restaurant that combined their two passions: food and trains.

The result was a quirky and fun establishment that served hearty meals inspired by classic railroad car fare. From the “Boxcar Burger” to the “Train Wreck Tacos,” Chew-Chew’s has something for everyone. The décor is full of train-themed knick-knacks, and the waitstaff wears conductor hats. It’s a truly unique dining experience that’ll leave you chugging back for more!”

Now that’s an interesting story that deserves attention. Remember that people are always curious to learn about unique restaurant themes. Go ahead and give them the information they need, some creative display technologies, and visuals.

In conclusion, digital signage can be a powerful tool for restaurant businesses to enhance their customer experience and increase revenue. By using digital signage creatively, such as displaying menu items, promoting specials, showcasing social media, entertaining guests, and streamlining ordering and payment processes, restaurants can engage customers in new and exciting ways.

Digital Signage Platform Suggestion – Intelisa

One solution that can help restaurants implement digital signage is Intelisa. Intelisa is a digital signage platform that allows businesses to create and manage content on multiple screens from a single location. With features such as menu scheduling, menu template designs, social media integration, and customer analytics, Intelisa can help restaurants maximize the potential of their digital signage.

Get started and book a free trial today!

Digital signages have many uses, like running promotional ads, interacting with the audience through exciting contests, and showcasing product galleries. Begin by identifying the intent behind setting up signage. Most businesses prefer a blend of promotional and interactive content to keep the customers engaged.

Ideas You Can Implement

• Running time-sensitive ads during crowded hours.
  The time of the day also plays a crucial role in selecting the content type. For instance, time-sensitive ads remain suitable during crowded hours. Running ads through signage remains ideal as it remains a cost-effective method compared to traditional advertising.

• Showing interactive content to capture and retain attention.
  People have a low attention span, and losing interest is common. Your thought-out promotional videos won’t survive if you only boast about your product collection and trending offers. Therefore, work on running interactive quizzes, contests, and animated slides for fresh, dynamic, and engagement-driven content.

• Standing up for a cause.
  Whether you run promotional or interactive content, it connects with your products or services. However, many businesses take it up a notch by standing up for a cause that they are passionate about.

For example, a shopping center in England partnered with Battersea, a home for cats and dogs, to start a #lookingforyou campaign.
The home aimed at increasing adoptions and volunteers began by giving out brochures with a radio frequency tag. Every person who took the brochure would see a dog named Barley pop up on a digital sign throughout the center.

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The campaign remained highly influential in gaining engagement. Standing up for a cause you deeply believe in helps your audience understand you better and develop an emotional connection.

The importance and relevance of the ads heavily impact the frequency. For example, running an enticing offer on your bestselling products will likely capture attention. It makes sense to run these ads more frequently than others; as you know, customers already love these products. Therefore, give more display time to ads with high relevance to potential customers.

Other Factors Impacting Ad Frequency

• Screen’s distance from the viewer: If the screen is installed far from the viewer, you can run ads multiple times to ensure it catches the audience’s attention.

• The crowd in the store: There’s no point running multiple ads in an empty or barely crowded store. Make it a point to increase ad frequency when you have enough people in the store. Therefore, schedule ads based on the timings with the maximum crowd.

As discussed earlier, digital signage must have the correct promotional and interactive content blend.

Key Areas to Target

• Displaying more video content.
  Use short yet compelling videos as viewers interact better with videos than static images. You can showcase product demos, new product launches, production processes, different ways of styling your products, customer feedback, etc.

  Raise awareness about existing products and their key benefits. Sometimes, users fail to notice products they like among a store’s hundreds of products. Display your best products on a digital screen to pique interest and initiate more action. Also, slip in the idea of visiting your social media pages, website, and newsletter subscription.

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• Keep your audience updated with news from your niche.
  People love knowing about industry-specific information. Instead of boring them with the usual content, try going into specifics and monitoring the engagement. You can also keep them updated with your business’s different locations.

• Showcase images and videos from recent events and workshops.
  Businesses conducting events and workshops must share the experience through digital signage. These images and videos help build a connection with the audience beyond basic selling tactics. Moreover, it motivates people in your store to participate in the next event.

• Share the experience of past customers.
  People’s buying decision is drastically affected by what other customers say about a business. Therefore, share reviews from your website, social pages, or Yelp to build trust and garner engagement.

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• Answer frequently asked questions about your products.
  Go through user reviews and connect with your sales reps to identify FAQs related to your business. Answer these FAQs to help out customers who hesitate to ask any question.

Additional tip: Along with informing about an upcoming event, give customers a chance of an exclusive entry to garner engagement.

You don’t have to be a graphic designer to create compelling content for digital signage. Platforms like Adobe and Canva have many templates suitable for diverse content creation. You can easily create posters, infographics, short videos, etc., without hassle.

For example, Rawshorts is a great free tool for creating animated videos. But if you are more inclined to develop presentations, go for PowerPoint.

You can also keep an eye out for digital signage providers who help with end-to-end service offerings, including creating content. Intelisa, besides having an in-built integration to Canva, also provides a great additional introductory package for customers by designing the right creatives and managing their creative library. This greatly eases the process of adopting the new digital signage channel and getting the best ROI through it.

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You can hire a graphic designer or display free stock content (images and videos). Many businesses go with purchasing compelling stock images, too.

Here are some of the best free and paid stock photography websites you can consider to get you started:

• Adobe Stock
• Pexels
• Pixabay
• Unsplash
• Shutterstock
• Getty Images
• Vecteezy
• Offset by Shutterstock (content from more experienced photographers)
• Fotolia

The placement of digital signage plays a crucial role in capturing the audience’s attention. It might seem straightforward, but it requires some thinking.

Key Questions Before Installation

• What’s the general path taken by your customers to reach the location?

• Which areas have the highest amount of crowd during rush hours?

• Where do your customers spend time waiting around in the store?

• Is there any extra wall space that directly captures the audience’s attention?

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Placement Ideas

• Interior walls for conveying broad messages: Fixed in angles directly facing customers for general messaging like “50% off on weekends.”

• Aisled endcaps for targeted content: Smaller digital screens with highly specific content such as exclusive offers or product demos.

• To reduce the waiting time: Install a screen with informative content at checkout counters to keep customers engaged.

Tip: Avoid filling empty wall space — go forward with strategic signage placement.

Easy setup and installation remain a priority when considering digital signage software for your business.

For instance, Intelisa’s cloud-based software ensures you get started within a few clicks. You can control it using your smartphone or computer, integrate your social pages, create dynamic content, and offer a personalized experience.

Core Features Intelisa Provides

• Plug-and-play solution is active in 5 minutes

• Displays all content types (images, videos, documents, etc.)

• Works in offline mode for intermittent internet areas

• User-friendly interface for all tech levels

• Affordable subscription-based model

• Increases revenue through third-party advertising

• Centralized monitoring and content control

• Social media integration for reusing online assets

• Many advanced features to future-proof your investment

The software you choose eventually decides the success of your campaigns. Therefore, ensure you go through all relevant features before choosing.

How often have you walked into a store after seeing a sale sign or a tempting offer?

Our excitement to purchase heightens when our most-loved products are highlighted, especially with special offers. But what if disappointment follows as the sale ended weeks ago or the product displayed is out of stock?

The traditional ways of communication (posters, pamphlets, magazine displays) show a single offering for an extended period. Conveying new information takes an unnecessary amount of time and effort.

Why choose digital signages over traditional approaches?

• Display real-time information on limited period offers and sales on the best-selling products.

• Automation removes the burden of manual effort and costs.

• Enhance customer excitement with countdowns for upcoming sales.

• Scheduling offers and promotions become more accessible while you convey your top offers to a mass audience.

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Takeaway tips:

• A 50% off sign next to a fast selling product will likely drive enquiries for that product. Changing offers dynamically is as important as highlighting the right product, and both are key to amplifying sales.

• Use a digital signage solution that lets you schedule your promotions in advance and track analytics. For instance, Intelisa’s AI-driven analytics help create targeted content based on results. Measure the results, modify your content creation strategy, and follow it with strategic signage placement.

Do you have a crazy story behind how your brand came into existence?

Use digital signage to convey that story and show your brand is more than the products or services it provides. A unique brand story helps establish a connection with your prospective customers.

Brand loyalty often stems when prospects connect with your brand’s values. Here are some questions you can focus on:

• What core problems you identified led you to start your brand?
  Explain how you came around to the solutions that stem from your personal troubles.

• What are the unique ways you use to solve the concerned problems?
  Give your audience a glimpse of your thought-out approaches.

• Does your brand name have deep values attached to it?
  People love dwelling on compelling stories driving an action.

• How much have you progressed over the years?
  Play with numbers and create a visual impact while depicting your progress.

• Is your brand focused on producing eco-friendly products? What other soft aspects do you cater to through your products?

Every successful brand recognizes the importance of storytelling. Instead of conveying the idea of selling products with every content piece, focus on selling experiences.

Do you know that 93% of consumers agree to make quicker buying decisions with User-generated content (UGC)?

Prospective customers will likely believe past users’ experiences and reviews rather than the experience the brand claims to provide or advertises. The impact of user-generated content on conversions remains high. Moreover, providing unbiased information on your products helps make quicker decisions.

Showcase a social media wall

Creating a social media wall is the easiest way of incorporating UGC into digital signage. Social media works wonders in capturing attention in the retail setting. Focus on the following aspects while creating a social media wall:

• Either target a specific platform like Twitter or have a blend of different ones (Twitter, Instagram, Facebook, etc.).

• Work on identifying the platforms where your target audience talks the most.

• Next, extract all these conversations, photos, and videos and display them to your prospects.

• Include social icons on the signage to drive traffic to your social platforms.

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Takeaway tips

• Show your prospective customers the experience you provide through text, images, and videos. With Intelisa, you can communicate real-time updates with social media integration, ERP integration, and more. It’s time to eliminate static posters conveying outdated information to users.

• Displaying past users’ experiences next to the products helps give customers a real-time experience to initiate the buying decision.

Does your production process differ significantly from your competitors? Is it a short yet exciting journey your prospects should know about?

Audiences love knowing the production process of the items they use regularly. Brands often make heavy claims about their products in marketing campaigns. But they rarely put effort into backing it up with proof.

Words continue to have a substantial impact, but showcasing the actions builds trust. Here is what you should do instead:

• Instead of claiming the use of eco-friendly raw materials, display the entire production process.

• Provide utmost transparency to establish credibility among your target audience.

• Add enough transitions in your videos for a visually pleasing effect.

• Blend the production process with funny behind-the-scenes videos to make it interesting.

People outside your retail store can see only a limited number of products displayed on the front.

What if they are interested in spending on products they can’t see?

You can interpret audiences’ needs, but the final decision comes from their end.

With digital signage, showcase your wide range of products in a captivating and dynamic video walls. Combine them with the top benefits they provide to a targeted customer segment. Moreover, giving quick access to various works well in capturing interest.

Here’s how Rebecca Minkoff, one of the luxury fashion brands, uses digital signage to provide an interactive experience.

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Using this interactive digital signage, users can browse through product catalogues, contact attendants, etc. It provides a hassle-free experience of exploring items, especially during a heavy crowd in-store.

Let’s say you launched an excellent new product solving a key customer challenge.

How do you know that customers wouldn’t postpone their buying decision?

Once they do, what are the odds of them returning to purchase the same?

Highlight any of the following three components to initiate a quicker buying decision:

• The top common challenges your product solves

• The benefits you provide to different target segments

• Limited-time deals/enticing offers to fasten the buying decision

Do you know that QR codes work great for impatient customers desiring quick information?

There are various ways of using QR codes in your product launch to enhance customer engagement. Start by understanding the needs of your target customers. Here are some everyday use cases of QR codes on digital signage displays:

• Many customers require detailed information about specific products.
  How about installing digital signage with a QR code that loads and provides all the information one needs to decide? Try adding specific discounts for first-time users to improve the chances of instant conversion. Remember that most brands succeed in increasing conversions by making QR codes a source of additional information.

• Organize a fun quiz or giveaways.
  QR codes also remain efficient for entertainment purposes. People love indulging in a quiz or giveaways. Many brands organize puzzle challenges or exciting events like scavenger hunts.

• Use QR codes to display your product catalogs.
  Showcasing your wide range of products remains one of the most efficient ways of customer engagement. Provide access to your product catalogs in one easy scan, and you are good to go.

• Using QR codes for extracting customer information.
  Include a short form demanding basic customer information in return for discounts or coupons. Then use the information to keep customers updated with the latest products, upcoming sales, etc.

• Direct them to your website or social page.
  Customers love understanding a brand inside and out before making a purchase. Many minute details about your brand become a great decision-maker. Use QR codes to direct customers to your website, eCommerce store, or social channels. Help them understand the range of your products, brand story, current following, etc.

Takeaway tip: Use QR codes on digital signage to organize exciting quizzes, challenges, and additional product information.

Customers have abundant questions about a new product in the market. Some are quick to address their queries while others expect to know without asking.

Using Digital Signage to answer frequently asked questions regarding the product will establish clarity. Remember that a customer’s mind having fewer questions increases the chances of conversion.

Do you know what’s the most successful feature of an in-store digital signage strategy?

Our research has found two in-depth surveys trying to figure the same out:

• According to a survey conducted by WBR, interactivity remained the top feature. They survey 100 different retailers with 87% of them dwelling on the importance of interactivity.

• Another retail survey conducted by SOTI showed that 66% of shoppers hate human interaction and prefer self-checkouts. It also revealed that 75% of shoppers like digital displays showcasing inventory availability. This shows that they hate looking for someone to help them out.

Both surveys emphasize the importance of interactive digital signage solutions.

What better way to entice your customers than using animation to showcase information?

No one likes looking at boring displays.

Let’s say your product has multiple uses and stands out amongst the competition based on the areas of diversity. Imagine explaining the uses with 2-D or 3-D animation.

Another great idea is using different animated characters to target your various customer segments. Furthermore, if you are targeting teenagers then adding animation is the best way to capture attention.