November 19, 2020

What is Digital Signage?

Digital Signage is a technology that uses digital displays (like LCD, LED, or Plasma screens) to show videos, images, and live information. It is the modern, “smart” replacement for traditional paper posters and static billboards.

How Digital Signage is Used Across Sectors

Digital signage can be utilized in various sectors. For example, in retail stores, digital screens convey real-time offers and promotions from the central marketing team to customers. In corporate environments, digital signage can be used to promote employee engagement campaigns and share best practices throughout the organization. For more information on its applications across different sectors, such as Retail, Restaurants, Corporates and Manufacturing, please visit our website.

How Digital Signage is Becoming More Intelligent

Recently, advancements in underlying technologies have made communication via digital signage more intelligent. Here are some compelling features that demonstrate how digital signage could be beneficial for your business.

Key Benefits of Using Digital Signage for Your Business

Reason 1: Show products and offerings in real-time and amplify sales

Did you know that a product that is well-highlighted in a store sells up to 2X-3X times a product that is not highlighted?

When a customer is at the point of sale, the most valuable asset is your time with him or her, which can be used to communicate more effectively.

By showing product communication and updates in real-time, your communication efficiency with customers is greatly enhanced.

Reason 2: Show more products through new communication every few seconds

With digital screens, you are no longer constrained by the number of creatives you can show.

Several messages, products, and offerings can therefore be conveyed to customers through the same medium.

This directly implies a better use of real estate.

Reason 3: Reduce the lag between what you want to show and what is shown

At times, strategic communication at retail outlets needs to be planned well in advance, so as to communicate it at the point of sale correctly.

Often this results in communication of irrelevant offerings, or simply not in the store (due to being out of stock, etc).

With digital signage, however, communication becomes more instantaneous and dynamic, and there is no lag between what you want to communicate and what you actually do.

Reason 4: Make your signage network intelligent

With the advent of advanced underlying technologies, signage networks are far more intelligent than they were.

Think of each digital signage display as an intelligent unit, which can schedule communication based on the time of day, local sales patterns, live in-store demographics, and more.

Personalization of communication can be achieved at different levels.
This results directly in sales amplification.

Reason 5: Compelling dynamic creatives

One of the key reasons why digital signages garner upto 2X attention versus static communication is simply because they are brighter (due to being an LED display) and the creatives can be dynamic (moving).

Small movements in creatives substantially increase viewership levels.

Reason 6: Measure precise ROI

It is always important to measure and get a bang for the buck.

Marketing spends can be better optimized by measuring the ROI of channels.

Digital signage helps us estimate ROI by various parameters, like measuring viewership or impressions,i.e., the number of customers who saw the creatives, their demographics, attention span to the creatives, and many more.

Reason 7: Add engagement to your customer interactions

Digital signage, once installed, can be augmented with sensors, through which the same display can be used with a layer of added engagement.

Be it use cases like virtual trial rooms or a social media engagement campaign, several such ideas can be added on top of the digital signage foundation.

Our earlier article on “5 coolest digital signage from across the world” gives a few exciting applications of the technology.

To conclude, digital signage technology is a nascent but growing technology that helps catapult efficient stakeholder communication.

It has applications across sectors, and in case some of the reasons above echo with your business needs, do try out our free trial to pilot the features for growing your business.

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