How to maximize ROI with a dynamic digital signage?

April 27, 2023

Are you tired of spending money on traditional advertising methods with little to no return on investment? A dynamic digital signage is here to ensure you spend your bucks right!

This modern approach to advertising can help you grab the attention of your target audience and maximize your ROI. With vibrant visuals, eye-catching animations, and compelling content, a dynamic digital signage is the perfect way to get your message across in a fun and engaging way.

But what is digital signage and how effective are digital displays in improving ROI? We will talk all about it in this article to ensure you know what smart digital signage can be utilized for! So, let’s get started.

Digital signage meaning

Digital signage refers to the use of digital displays, such as monitors or TVs, to showcase information, advertisements, or promotions. Digital signage and displays can be static or interactive and are commonly seen in public spaces, stores, or restaurants

Digital signage as a service is a cloud-based solution that enables businesses to remotely manage and update their digital signage content. This technology is an effective way for businesses to engage and inform customers and can be used in various settings such as retail, hospitality, and healthcare.

6 Steps to maximize ROI with dynamic digital signage

Now that we know what is digital signage, let’s get ahead with the steps to maximum ROI with dynamic displays.

1. Set clear goals and objectives of installing dynamic digital signage

Dynamic displays are used to achieve many different goals and objectives. In retail, the main goal is often to drive sales and enhance the customer experience.

According to Forbes, “retailers aim to use dynamic signage as a way of personalizing the shopping experience, showing customers how products can be used and enticing them with special promotions or offers.”

Similarly, in healthcare, the goals for dynamic signage include improving communication with patients, reducing wait times, and enhancing patient satisfaction.

Lastly, for restaurants, digital signage can be used to improve menu visibility, showcase specials, and increase upselling.

According to QSR magazine, “digital menu boards have become a necessity for restaurants to stay competitive by easily adapting to price changes, menu updates and new product rollouts.

In a nutshell, dynamic digital signage is a versatile tool that can serve various goals for businesses. So, get started and identify the goals and objectives of setting up a digital display!

2. Identify your target segments and display engaging content

Identifying your target audience is crucial to maximize ROI from installing digital signage. You can easily tailor content of your digital signage by understanding the specific needs, behaviours, and preferences of your target audience.

For example, retail stores can identify different customer segments based on demographics, age, and shopping preferences. A quick analysis of customer data and insights goes a long way in improving the overall engagement.

3. Select the right hardware and software.

It’s crucial to select the right hardware and software as it directly impacts the performance, reliability, and effectiveness of the digital signage solution.

Some factors to consider include display screen size and resolution, media player and content management system, connectivity, and security features. For instance,  Intelisa is a fully secured digital signage solution that ensures no downtime and works in offline mode as well.

The hardware components such as displays and media players should be selected based on the specific requirements of the digital signage deployment.

For example, if the digital signage displays are intended for outdoor use, they should be weatherproof and have high brightness levels for clear visibility in sunlight. Similarly, media players should have sufficient processing power and memory to smoothly run the content and software.

Furthermore, choosing high-quality hardware from reputable brands ensures that the digital signage solution operates for an extended period without frequent breakdowns, reducing the total cost of ownership (TCO) and maximizing ROI.

4. Select a digital signage solution with integration features.

Make sure you test the integration and compatibility of digital signage solutions before making a choice. Digital signage solutions often require integration with other systems, such as content management systems (CMS), ERP’s, Point of Sale (POS) systems, data sources, third-party applications, or hardware peripherals (e.g., sensors, touchscreens, etc.).

Selecting hardware and software that are compatible with existing systems or have built-in integration capabilities ensures seamless operation and functionality, maximizing the value and effectiveness of the digital signage solution.

5. Create compelling content that resonates with the audience.

The success of dynamic digital signage depends on the content you display. Are you creating content compelling enough to lure in your targeting audience? If not, here are some tips you can use:

    • Use eye-catching graphics
      High-quality graphics with visually appealing images, videos, or animations can immediately grab attention and create an impact.For example, in a retail store, using vibrant videos with dynamic animations can showcase the latest products or promotions and entice customers to make a purchase.
    • Encourage customers with interactive content.
      Interactive content encourages audience engagement and improve the overall effectiveness of digital signage display.
      For example, restaurants can use interactive menus to enhance the overall dining experience and boost sales.
    • Display real-time information
      Displaying real-time information such as news updates, or social media feeds can create a sense of urgency and relevance.For example, in a healthcare facility, displaying real-time wait times or patient testimonials can improve the overall patient experience.
    • Incorporating user-generated content
      User-generated content, such as social media posts, customer reviews, or testimonials, can add authenticity and social proof to the digital signage.
      For example, retail stores can display positive customer reviews to boost brand credibility and encourage customers to make a purchase.
    • Using storytelling to your advantage.
      Storytelling content with compelling narratives or emotional appeal can resonate with the audience and create a memorable experience.
      For example, stores can display their origin story or brand mission and vision through a compelling story to build a connection.

6. Test and optimize digital signage displays.

Testing and optimizing dynamic displays play an important role in garnering maximum engagement and revenue. Start by creating multiple versions and layouts of your content and test them against each other to see which one performs better (A/B testing). Experiment with different CTAs, colors, fonts, content types, etc.

Conduct a deep content performance analysis using analytical data and insights. This can involve tracking metrics such as impressions, click-through rates, or conversion rates. Use this data to optimize your content strategy and create more effective and engaging content.


Now if you’re looking for a comprehensive digital signage solution that can help you maximize your ROI, look no further than Intelisa. With our cutting-edge hardware and software, you can create dynamic and engaging content that will capture the attention of your target audience and help you achieve your business goals. Plus, our user-friendly interface and customer support make it easy to get started. So, don’t wait any longer and book a free trial today

Frequently Asked Questions (FAQs)

Dynamic digital signage is a modern approach to advertising that uses digital displays to showcase content such as videos, images, and text.

Any business that wants to increase brand awareness, promote products or services, and improve customer experience can benefit from dynamic digital signage. Examples include retail stores, healthcare facilities, restaurants, and more.

The content you display on your digital signage should be visually appealing, informative, and relevant to your target audience. Examples include promotions, product demos, social media feeds, and news updates.

When selecting hardware and software for your digital signage, consider factors such as display size and resolution, compatibility with your content management system, and ease of use for your staff.

Maximizing ROI with dynamic digital signage requires measuring success. Track customer engagement, sales data, and foot traffic. Use surveys or feedback forms to gather insights and A/B testing to compare content and messaging effectiveness.

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