Why digital screen signages are ideal for communication

July 10, 2023

Digital Screen Signages essentially convert static communication to digital display communication. Static communication is a one-time use-and-throw type of communication – think of the countless posters of fashion brands showing the latest designs, or even the pinned-up notice boards in schools or offices, or the paper food menus at restaurants, as well as the flex standees in events or hoardings on public streets.

Every avenue one sees around us uses some form of communication; think about it.

Why is that? Well, that’s an easy one – simply because communication with stakeholders – be it customers, employees, partners, and so on, will always be integral to conveying and generating awareness.

The problem, however, is with static communication, which has many disadvantages. Let’s examine a few of these disadvantages:

Disadvantages of static communication

  • Uneconomical & Non-Eco-Friendly:
    One of the major downsides of static communication is its lack of reusability. Paper and flex posters, once utilized, need to be discarded, resulting in significant waste production. For instance, in India alone, approximately 15,000 tonnes of flex material is used monthly, highlighting the non-eco-friendly nature of one-time-use communication.

    Digital signage, on the other hand, allow for reusable communication that reduces waste and promotes sustainability. For example, a digital screen at a retail store can display different promotional messages throughout the year, eliminating the need for frequent printing and disposal of paper posters.

  • High End-to-End Costs
    Printing costs, transportation expenses, and manual labor contribute to the overall expense of deploying traditional static communication methods. These costs can quickly accumulate, especially when communicating across multiple locations.

    By adopting digital signage, businesses can significantly reduce costs associated with printing, transportation, and manual labor. For instance, a chain of restaurants can centrally manage and update their menu boards using digital signages, eliminating the need to print and distribute physical menus to each location.

  • Manual and Inconvenient
    Coordinating the placement of static communication materials across different venues can be a cumbersome and time-consuming process. This manual effort often leads to logistical challenges and inconvenience.

    Digital signage simplifies the process by allowing centralized control and instant updates. For example, an event organizer can easily change and display event schedules and announcements on digital screens placed at various locations within the venue, eliminating the need for manual updates and coordination.

Advantages of Digital Screen Signages:

Fortunately, digital screens integrated with advanced digital signage solutions provide an efficient and flexible alternative to static communication. Here are some key advantages of leveraging digital signage:

  • Reusability
    Digital screens and digital signages offer the advantage of long-term reuse as a communication medium. With digital creatives, messages can be easily changed and updated, making the screens more versatile and environmentally sustainable.

    For example, a transportation company can use digital signages at bus stops to display dynamic route information and updates, eliminating the need for frequent manual updates of fixed schedules.

  • Dynamic Content and Instant Updates
    With a simple press of a button, digital signages enable instant updates to the displayed content. This feature allows for real-time communication changes, making it ideal for time-sensitive information or promotional campaigns.

    For instance, a retail store can quickly update digital screens to showcase new product launches, ongoing sales, or limited-time offers, capturing customers’ attention and driving immediate action.

  • Centralized Control
    Digital signages can be centrally controlled, facilitating seamless communication management across multiple properties or locations. This centralized control ensures consistent branding and messaging, streamlining operations for businesses and organizations.

    For example, a multinational corporation can use a centralized digital signage system to disseminate company-wide announcements and updates, ensuring consistent messaging across all offices and branches.

  • Enhanced Visibility
    Research suggests that digital displays offer up to twice the visibility compared to static communication. Higher brightness levels and the inclusion of dynamic content, such as videos, captivate viewers’ attention and improve message retention.

    For example, a museum can use digital screens to showcase interactive exhibits, engaging visitors with captivating visuals and informative videos, resulting in a more immersive experience.

  • Interactive Features
    Digital signages provide opportunities for incorporating advanced interactive features. From social media integration to impression management, these interactive elements engage the audience and enhance the overall communication experience.

    For instance, a shopping mall can integrate digital signages with social media feeds, encouraging shoppers to engage with the brand online and share their experiences, creating a sense of community, and generating user-generated content.

Expanding Applications of Digital Signages

The benefits of digital signages extend across various industries, channels, and use cases. Here are a few examples of their diverse applications:

  • Retail
    Digital signages can be used in retail environments to showcase product information, promotions, and customer reviews, enhancing the shopping experience and driving sales.
  • Hospitality
    Hotels and resorts can utilize digital signages for displaying event schedules, wayfinding, and personalized guest messages, improving guest engagement and satisfaction.
  • Healthcare
    Digital signage in healthcare facilities can provide important information such as appointment reminders, health tips, and emergency notifications, enhancing patient communication and overall experience.
  • Transportation
    Airports, bus stations, and train terminals can employ digital signages for real-time updates on arrivals, departures, and travel information, improving passenger communication and reducing confusion.
  • Education
    Educational institutions can leverage digital signages for announcements, campus maps, event promotions, and showcasing student achievements, enhancing campus communication and engagement.

Transforming Communication with Intelisa: Unlocking the Power of Digital Screen Signages

Intelisa’s comprehensive platform enables organizations to leverage the benefits of digital signage, making communication more impactful, versatile, and sustainable. By using Intelisa, businesses can streamline their communication processes, enhance brand consistency, and engage their audiences in meaningful ways.

From retail outlets and corporate environments to healthcare clinics and public spaces, Intelisa empowers businesses across various industries to deliver messages that resonate with their target audience. With Intelisa’s centralized control, users can efficiently manage and update content across multiple screens and locations, ensuring consistent messaging and branding.

So, don’t wait anymore, and get a free trial today!

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