You don’t have to be a graphic designer to create compelling content for digital signage. Platforms like Adobe and Canva have many templates suitable for diverse content creation. You can easily create posters, infographics, short videos, etc., without hassle.
For example, Rawshorts is a great free tool for creating animated videos. But if you are more inclined to develop presentations, go for PowerPoint.
You can also keep an eye out for digital signage providers who help in end-to-end service offerings, including creating content. Intelisa, besides having an in-built integration to Canva, also provides a great additional introductory package for customers by designing the right creatives and managing their creative library. This greatly eases the process of adopting the new digital signage channel and getting the best ROI through it.
What if I don’t have time to create my own designs?
You can hire a graphic designer or display free stock content (images and videos). Many businesses go with purchasing compelling stock images too. Here are some of the best free and paid stock photography websites you can consider to get you started:
- Adobe Stock
- Getty Images
- Offset by Shutterstock (content from more experienced photographers)